How to Use Internal Link Building
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Many people know about how getting links to your website from other web sites gives you a lift re SEO. But did you understand that you can actually get similar results with internal link building? The way that your blog or site is set up can have a significant impact on your search engine rankings, particularly if you have got a site with many different pages. There is a right and wrong way to go about internal linking.
Remember that there are three factors of internal linking you need to address: site navigation, in-context linking and anchor text.
Site navigation is how your visitor will move through your internet site. This is step one in getting your internal link building set up in the right way. Fundamentally, you will want to be linking to your best pages from the navigation menu. It is irrelevant if those pages are main categories or merely regular pages. In most cases, you could have two navigation menus. One will be for the whole site and the one purpose of this is to show your visitors the main sections of your website. The other navigation menu will be for educational pages such as those that have your contact information, a description of your site, and so on.
In-context linking is just what the name says. Links that are inside the field of your website or blog’s text and not in a list or navigation bar. Search engines prefer in-context links to link lists so it is important to ensure that your related posts or internet pages are linked to one another thru your in-context links. How often you do this is dependent upon how expansive your site is. If you have a comparatively tiny blog or website, you do not want to be using lots of inter-linking. Select the most important keyword phrases and link them to your most crucial pages. If you do have a larger site, be at liberty to use this technique a bit more liberally. Interlinking on a large site has a much larger effect than it does on smaller sites.
Anchor test is also vital for search engine optimization. Many folk make the mistake of turning “useless” words into links. As an example, you can include the phrase “Click here” and link it to the page you need your readers to be brought to. Or you can use the phrase “Get marketing help here” and link just the words “marketing help” to the page. Marketing help is a much stronger anchor text word to use. Not many folk are on the lookout for the term “click here” on the web. You need to tell the search engines what words are relevant.
If you can keep these three internal link building elements under consideration , you can either get started on the right foot with a new blog or website or you can re-structure what you already have online reasonably efficiently.
Tags: internet marketing, link building, make money online, Search Engine Optimization, SEO, traffic
